Goods-Dominant Logic vs. Service-Dominant Logic - easily explained
What is Service Dominant Logic (SDL) ?
Service-Dominant Logic am Beispiel eines Rasenroboters
Prof. Stephen Vargo: Service-dominant logic: Basics, Developments and State-of-the-art @UBT
How Service-Dominant Logic will make business models sustainable
What is Service Dominant Logic?
Service-Dominant Logic explained using the example of a lawn robot
Service-Dominant Logic - Spielregeln ("Institutions") - am Beispiel von Tesla
Service-Dominant Logic - Ecosystems and Institutions - using the example of Tesla
The 5 Axioms of SDL - easily explained
The Marketing of Services and Service-Dominant Logic
1. Service as a Business Model - Service Logic and Customer Focus
Service-Dominant Logic: Toward Advancing Social Marketing
Service Dominant Logic
Prof. Christian Grönroos: Service-dominant logic from the perspective of relationship marketing @UBT
Service-Dominant Logic: evoluzione e prospettive future | Stephen Vargo
Service-Dominant Logic vs. Customer-Dominant Logic – What´s the difference?
Rethinking Value Creation: A Deep Dive into Service-Dominant Logic
Panel Discussion (Symposium Service-Dominant Logic at University of Bayreuth)
Prof. Dr. Jochen Sigloch: Introduction (Symposium Service-Dominant Logic at University of Bayreuth)
