“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
Marketing 101: Building Strong Brands Part I
Building Strong Brands with Modern Strategies And Stories (w/ David Aaker)
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Aaker on Branding: 20 Principles That Drive Success
Dr. Kevin Lane Keller - Building strong brands in Energy Markets - CHARGE2016
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Keller Ch 14 Week 6 Managing Brands Over Time
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